Today, in the era when most of the people are profoundly addicted to their phones, Social Media Marketing is the main player for creating awareness about your brand among people. People tend to check their phones frequently and the chances are high that their eyes will catch your brand on one platform or the other.
Let’s explore more about Social Media Marketing
What Is Social Media Marketing ?
Social Media Marketing is the process of creating content for various platforms keeping context in mind for each of them. This content will increase the website traffic & eventually the conversion rate which could be impressions, click through rates or sales of your brand.
There are various social media platforms, more than you are aware of. And you should create the content in such a way that it is tailored to be posted on different platforms. Eg., A post on Instagram will be liked and shared by a huge traffic if it’s in form of an eye- catching picture. Similarly a video will obviously work for YouTube.
Each Social Media Platform needs different strategy for the post to get viral & generate more website traffic. But one thing is common if you are doing Social Media Marketing on different platforms and that is engagement of audience with your content and your content being shared by more and more people.
In this article, we will be discussing some strategies which are common to all the platforms.
1. Set Your Goal For Social Media Marketing
Like any other strategy, this strategy should also have a goal planned in prior so that you are aware of the target at each and every phase of the process and work for your strategy accordingly.
This goal can be more impressions on a picture or click through rates on an advertisement or more views on a media. It can also be more conversion rates in form of sales of the products.
2. Know Your Target Audience
You are creating content for people and there is no point if you don’t know the interest of your audience. To make your content more engaging so that it is shared by more and more people, you should spend a considerable amount of time to research on your target audience.
This can be done through various methods like surveys, polls, having conversation with them, interviews & many more.
3. Create the content that engages more people
You might have heard of trending tweets or Instagram posts. On various social media platforms, the trends vary from time to time and if you are creating your content following the same, there are high chances that your content will be shared by more people.
The content should be authentic and unique at the same time. Something different will always catch eyes and hence generate more traffic.
4. Analyze your results regularly
There is always some room for improvement & this can be done by analyzing your own content. By comparing the conversion rates with your end goal regularly, you can make changes in your approach in order to make more engaging content.
Benefits Of Social Media Marketing
There are numerous benefits of social media as it can get your brand or business recognition especially these days when almost everyone is super active on social media.
Social media or Social Media Marketing can attract customers from all over the world. These people will then recommend it to other people.
You can see what you’re competitors are doing or what is trending right now and what is in demand and direct you campaign accordingly.
You can interact with more people may it be your audience or other people in the same field to get more ideas and develop as a business.
Conclusion
With all that said, social media plays a very important role in shaping the behavior of the consumers and If we look at the world that we live in, where social media has become an inseparable part of our lives, we get our answers as to why. We look up every single little thing online, so it is obvious that to get exposure and attention towards your product or your organization, you need to have it up online because in today’s world, that is where you will be getting most if not all of your consumers.
Looking into the stats, we see that 90.4% of Millennials and 77.5% of Generation X are on social media actively and more than half of these people are likely to recommend whatever they find to the people you know. It is becoming increasingly obvious that for any business big or small, Social Media Marketing is not only is not just an option anymore, it is a necessity if you want any recognition or success.
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