If you have landed this page, you are probably one of those looking for how to grow your business online. And the sure shot method of doing the same is increasing traffic on your website.
Do you know, 40% of such traffic starts with a google search? That’s huge, I know, but what’s even more incredible is if your webpage is on top of the SERP, you have 33% more chances of getting clicked!
So, what’s the key? Well, the answer is Search Engine Optimization without a second thought. It has been one of the prominent tools to get your website on top of the search results. But you might be wondering if Search Engine Optimization is the priority of many, how only handpicked websites are on top & what’s something unique they might be doing in order to achieve the same?
The answer lies in the fact that google keeps updating the algorithm for ranking your websites & so is what you need to do while following the Search Engine Optimization approach. It was long back when just using the right keywords & improving the quality of your landing page was enough. So in order to be UNIQUE, you need to be doing something ADVANCED & DIFFERENT from your peers.
And I will tell you How?
8 Unique Search Engine Optimization Approaches
Here are 8 ways you should be following in order to optimize your page using Search Engine Optimization:
1. Optimize For Local Searches
You might have made search queries like this many a times:
- Best places to eat near me
- Good Tech Universities near me
- Petrol Pumps near me
The intent of all these ‘near me’ search queries is local & to optimize your website to rank on top for the local solutions to these queries, you need to keep the following points in mind:
- You need to be there, giving as many contact details as you can – local mobile number, email id & be quick to respond to the customers.
- Most of the local searches are categorized under micro-moments & they are majorly done through smartphones. So you should focus on improving the user experience for mobile phones.
- Since they are more intent-based searches, they give important information like opening times, customer reviews & most importantly, lots of images.
2. Optimize Your Presence On Social Media
Social media platforms have become a major player in increasing your website traffic.
You might have seen those fitness influencers on Instagram asking you to swipe up their stories in order to land their blog website or links shared in YouTube Video descriptions.
They all add on the traffic landing to your website & here’s how
- Add social media sharing icons on your website.
- Make accounts for your niche on as many social media platforms as you can besides the website.
- Make sure you share the links to your website on all social media platforms.
3. Optimize The Speed Of Your Site
Since Google updated its Algorithm Speed, load speed has become a major factor that Google checks while ranking your site.
Other than that, slow speed affects the website traffic since 40% of people visiting your site leave if it takes more than 3 seconds to load, which further boils down to a lower SEO rank.
All you need to do is
- Check the speed of your website with tools like Pingdom
- Avoid hosting providers which come out to be slow servers.
- Reduce Page load by optimizing images, and checking plugins or themes.
- Reduce the links redirecting to other websites.
4. Use Images & Optimize Them
All text is boring & nobody likes BORING; people prefer visuals. So make sure you add some images on your website relevant to your content.
But in addition, to make your content enjoyable, images can help you with good ranks if you follow the right Search Engine Optimization approach.
- Add keywords to the title of your image.
- Add focus keywords to the Alt Txt, Description & caption of your images.
- Make sure you compress the images with tools like SHORTPIXEL so they do not increase the page load.
5. Optimize For Voice Search
Do you know 55% of people do voice search while asking any query as they find it easier than typing?
When it comes to voice search, keywords play a lesser role than typed search. While doing voice search, people tend to ask questions & that are in natural language & simpler.
So you can optimize your webpage by
- Adding direct questions as headings in your content.
- The questions should be in much simpler language that will be used naturally by people.
- Make sure to use less fancy or complicated words in your headings/questions.
6. Use External & Internal Links
External links, also known as Outbound links, are the links to other websites, while Internal links are the ones that link to other pages of your website.
Now adding both of these links is an important strategy of Search Engine Optimization as Google ranks your website based on both types of links.
External links indicate credibility, which means if any other website has provided a link to your website, there are higher chances that people will trust your content & traffic will increase. And when you provide external links, there are possibilities of getting backlinks from the same external website.
When it comes to internal links, it again increases the number of backlinks to your website, adding to SEO.
7. Optimize The Usage Of Keywords
Using keywords, an important Search Engine Optimization strategy plays a major role while ranking you for SERPs because they are the words people use while searching for relevant content.
As per research, your content should have at least 0.7% of focus keywords in order for the google algorithm to rank you higher in search results.
Make sure you follow these points while adding keywords:
- Do not force the keywords in your content.
- Use them naturally where adding them is relevant.
- Use keywords in the title, Description & headings.
- For images, add keywords in the title, alt txt, Description & caption.
8. Write Unique Eye Catching Titles & Descriptions
Whenever you search a query on Google, what is the first thing you notice in search results that compels you to click it & visit the website? Title & Description of that search result, right?
Kudos! that means it can help you increase the traffic much simpler way. All you need to do is make the title & Description click-worthy.
- Add the keywords to your titles so that people find it relevant to their search.
- Descriptions should also contain focus keywords & reflect how your page is relevant to the search query.
- Keep the heading under 65 characters as that is the limit & any extra character will be cut out from the display.
- Make sure you add powerful words that are capable of evoking emotions. E.g., Aloe Vera: Here are 7 ways it benefits your skin.
Conclusion
Whether you are new to Search Engine Optimization or a Pro using it for years, you need to keep yourself updated about using the latest ways to optimize & rank higher in Search Results.
You are there & you can make it!
Just make sure you keep analyzing the results & make modifications in your content in order to optimize it.
Remember, it’s never impossible to get that first rank in SERP; it’s all about following the right strategy!
Also, read ERP Full Form.